Even if you’re a highly skilled carpenter, it can be really hard to find new clients. People everywhere need carpenters; the challenge lies in letting those people know that you exist.
It’s a tough proposition because marketing is a different skillset to carpentry, and many carpenters don’t feel comfortable selling. Luckily, there are some things that you can do to help build your business without resorting to the hard sell.
Word of mouth
Word of mouth is one of the most powerful things you can utilize when advertising your carpentry business.
If you are someone who takes pride in their work and does a good job, then use this to your advantage! Leaving a few business cards with your clients or mentioning that you would appreciate referrals can encourage them to recommend you to their friends. A personal recommendation practically guarantees you the job, because people trust other people over anything else.
You could even go one step further and offer a small cashback incentive or prize draw for referrals or go with the old classic of having personalized pens or fridge magnets made.
Online referrals and reviews
If you want to be seen as a trusted person by people you don’t know, then online referrals are a great place to start.
People looking for a tradesman can look at the reviews that customers have left on these sites to get a real picture of the quality of their work. If you’re consistently doing good work, then you may as well benefit by building up a collection of positive reviews!
When choosing which site to join, it’s worth doing some research to determine which sites are the most popular in the areas you’re looking to work in.
Get on social media
Social media is a great way to show off your expertise, and let people know that you exist at the same time!
A great strategy for skilled carpenters is to make social media content that adds value to your potential customer base, things like quick hints and tips or problems to look out for when embarking on a DIY project.
Your aim should be to show people that you know what you are talking about while endearing them to you at the same time. If someone has seen good social media content, they are much more likely to hire you if they ever need work doing!
Get the right insurance
Having specific insurance for carpenters is a good idea because it covers you exactly for the work you are doing and means that you are protected in case of accidents or damage.
It shows potential customers that you are a legitimate and trusted business owner. Not many ‘cowboy’ tradespeople will have insurance after all!
Build a website
Having a comprehensive website that answers all of your potential customers’ questions might have means that they are much more likely to hire you.
Trying to force customers to call you is a bit of a barrier; for the most part, people want to make decisions without ever having to talk to anyone.