BlackRock has just passed a motion to rebrand the name of the company, they will no longer be known as BlackRock, effective immediately they will be known as just ‘rock.’

“Rock has a long history, and unfortunately our history goes back to a time where people were not overlysenestive. So in an attempt to appease millennials to try to avoid them looking into our shady financial dealings, we have changed our name to ‘Rock’ this way no feelings can be hurt.” Rock CEO Larry Fink said in a statement.