While Robinhood currently only caters to autistics, in search of new growth the Menlo Park, California-based company is expanding to other potential users.
“We see a huge opportunity in the non-autistic market,” explains Robinhood Chief Marketing Officer Samuel Houser, who himself is on the spectrum. “Neurotypicals can be just as prone to making reckless financial decisions, and we can exploit that.”
Robinhood currently earns its revenue by selling the order flow of autistics to higher-functioning autistics on Wall Street.
Experts warn that Robinhood traders are subject to massive losses for not understanding the basic fundamentals of finance and investing. “There’s going to be a lot of retail investors hurt during the next market correction, and now Robinhood’s move into the non-autistic market opens this potential hurt to normies,” says Finance Professor John Whitehall.
But Robert Farside, author of “When Autists Attack: Scary and Hilarious Tales From The Spectrum”, isn’t so sure the strategy will work. “You see, the difference between us neurotypicals and the autistic class is that we are more responsive to societal norms and the consequences of our actions. NT’s are less likely to become transfixed by trading and bet all of their money on a risky proposition.”
It remains to be seen whether Robinhood will be able to build on its success when it begins marketing to normal people.